We’ve had the pleasure of working with the team at PrettyDamnQuick (PDQ) for the past two years since we led their Seed round. It’s been fascinating to be a part of their journey from craft brewery operators to tech startup co-founders, and they recently announced their $25M Series A led by Peakspan. Below is a sit down conversation between myself and Co-Founder and CEO Avi Moskowitz, and some accompanying thoughts about their vision.
Shopify is famous for its mantra of “arming the rebels”, which alludes to their empowerment of SMB merchants to compete with the Amazons of the world.
And indeed they’ve done just that with their unparalleled flexible backend and app store. But in today’s AI and data driven world, Shopify falls short when it comes to truly enabling brands to understand who their customers are.
Klaviyo took advantage of this whitespace and built an $11bn publicly traded company solely based upon giving brands the ability to interact with dedicated customer segments. In other words, they help brands with their top of funnel.
The PDQ team is taking advantage of this whitespace as well, but for the mid and bottom of the funnel.
PDQ’s data platform synthesizes over 100 different data points on every incremental site visitor and allows brands to understand how to engage, convert and delight them.
One of the main toggles they encourage brands to play with is: delivery times. Through the previous experience Co-Founders Avi Moskowitz (CEO) and Liran Erez (CPO) had as merchants themselves, they had the unique insight that the true magic of the Amazon experience is their ability to stand by a specific “arrives by” date.
Amazon is able to do this of course, due to their vertical integration. In that vein, PDQ has built a remarkable delivery management product that gives brands the benefits of vertical integration without the associated headaches and costs.
But PDQ takes it one step further. PDQ marries their data platform and delivery management product in order to enable brands to use delivery times and costs to increase conversion and profits.
In the video below, Avi and I discuss some of these points and more. It’s exciting for me and the entire TLV Partners team to have the opportunity to work with the PDQ team on building the seminal customer data platform for ecommerce.
The post Arming the Rebels With Data – Investing in PDQ appeared first on TLV Partners.